Build the live webinar registration funnel (register, confirm, remind, replay)
ComingRegistration page firing Lead and CompleteRegistration events, Supabase lead capture, AC list and tag, a 5-email automation (confirmation, invite, last chance, day-of, 30 minutes) built as QA'd HTML, Zoom link on the button, replay page.
Kit
No separate kit. The playbook is self-contained.
You need
| Account | Why | Free or paid | Plan |
|---|---|---|---|
| Claude Code (Anthropic Claude Pro or Max) | The AI operator every system runs through. Skills, hooks, memory, MCP servers and the Brain plugin all load inside Claude Code. | Paid | Claude Pro (20 USD/mo) works for light use; Max (100 USD or 200 USD/mo) for daily multi-hour sessions. Anthropic terms require each user to hold their own subscription; never share a login. |
| Vercel | Hosts every site, funnel, dashboard and serverless API (subscribe, book, attribution, AC proxy). Runs the cron jobs declared in vercel.json. | Free tier available | Pro (20 USD/mo per seat). The Hobby plan forbids commercial use, so any client site or paid product must be on Pro. Hobby is fine for a personal portfolio. |
| ActiveCampaign | Email list, broadcasts, automations and tags. The email engine drafts into a dashboard queue and sends through the AC API; funnels subscribe leads via the API; replies come back through an AC webhook. | Paid | Marketing Lite or Plus (from about 15 USD to 49 USD/mo at 1,000 contacts). API access is on every plan. Webhooks (for reply tracking) need automations, which Lite has. |
| Meta Business Suite (Pixel, Conversions API, Marketing API) | Facebook and Instagram ads. The funnel fires Pixel events, the attribution system sends server-side Conversions API events, the Meta Ads tab pulls ad-level insights, and social posting reaches your Pages through Zernio. | Free | Business account is free; you pay for ad spend only. Requires a verified business and a domain verification TXT record for the Pixel. |
| Supabase | Postgres database, auth (dashboard logins), row level security, Realtime pulse, Edge Functions and pg_cron for every dashboard, the attribution tables, booking alerts and the Brain state. | Free tier available | Pro (25 USD/mo) for anything a client logs into. The free tier pauses a project after 7 days without traffic and caps an org at 2 active projects; a paused free project took three client dashboards offline at once (a project log). |
| Zoom | Where webinars, studio classes and client interviews happen; recordings feed the testimonial cold-open builder and Fireflies. | Free tier available | Free for 40 minute meetings; Pro (about 16 USD/mo) for the 2 hour masterclass and cloud recordings. |
| Playwright + headless Chrome (and Safari for the final check) | Renders pages to PNG for visual QA, drives the dashboard verification protocol, captures library stills, renders HTML titles and animations offline. | Free | Free. Google Chrome installed for headless screenshots; Playwright installs its own Chromium and WebKit. |
What you bring
- Your webinar date and your video call link
- Your reminder email details: name, date, link
- Your written permission from anyone named or quoted on the page
The steps
- The ActiveCampaign list, tag and automation, ACTIVE
- The registration page and the route
- The confirmation page: the date and the Zoom link, nothing else
- The five emails, built as HTML and QA'd
- Load the emails into ActiveCampaign the right way
- The replay page and the launch check
Goes further if you have already built Build and revise a masterclass webinar deck (structure, HTML slides, revisions log, slide density laws). You can build this without it.
Goes further if you have already built Install the email quality gates (draft gate, angle ledger, link law, rhythm check, structure). You can build this without it.
Get the full playbook
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