Playbooks / Build the social posting machine (one orchestrator, eight platform agents, Zernio or any scheduler with an API)

Build the social posting machine (one orchestrator, eight platform agents, Zernio or any scheduler with an API)

Build the social posting machine (one orchestrator, eight platform agents, Zernio or any scheduler with an API)

Coming

One orchestrator routes drafting, scheduling, posting, analytics and ideation across LinkedIn, YouTube, TikTok, Instagram, Facebook, X, Reddit and Substack; each platform agent knows its format rules; posts and live metrics are saved to a content database; Substack is manual paste.

Kit

email-engine, content-tools

You need

AccountWhyFree or paidPlan
Zernio (social posting API)One API to post, schedule and draft on LinkedIn, Facebook Pages, Instagram, TikTok, X, YouTube and Reddit. The tim-* social agents, pb-social-post, pb-win-card and trombone-timo skills all publish through it.PaidPaid plan with API access (check current pricing at zernio.com). Substack is not supported; those posts are drafted to markdown and pasted by hand.
Meta Business Suite (Pixel, Conversions API, Marketing API)Facebook and Instagram ads. The funnel fires Pixel events, the attribution system sends server-side Conversions API events, the Meta Ads tab pulls ad-level insights, and social posting reaches your Pages through Zernio.FreeBusiness account is free; you pay for ad spend only. Requires a verified business and a domain verification TXT record for the Pixel.
SubstackLong-form newsletter and Notes for the personal brand; drafts are produced by the tim-substack skill and pasted by hand because Zernio does not support Substack. The early funnel also subscribed leads to Substack server-side.FreeFree; Substack takes 10% only if you turn on paid subscriptions.
Claude Code (Anthropic Claude Pro or Max)The AI operator every system runs through. Skills, hooks, memory, MCP servers and the Brain plugin all load inside Claude Code.PaidClaude Pro (20 USD/mo) works for light use; Max (100 USD or 200 USD/mo) for daily multi-hour sessions. Anthropic terms require each user to hold their own subscription; never share a login.
Python 3.12 + uvRuns every pipeline script (video gates, library export, research cache, Brain export, PDF generator, MIDI tools) inside per-project virtual environments.FreeFree.

What you bring

  • Your social accounts connected in a scheduler
  • Your content pillars and your banned topics
  • Your approval in chat before anything is pushed live

The steps

  1. Connect the accounts and pull the ids
  2. Write the per-platform best-practices files
  3. Write the orchestrator with the hard rules
  4. Write the post script and do one draft-mode test per platform
  5. Write the platform agents
  6. Log, analyze, ideate

Get the full playbook

Part of: Install your social media posting suite