Wire the plumbing behind any page (domain, DNS, pixel, form to ESP, credentials, keep-alive)
Ready nowThe plumbing rules behind any page: registrar to Vercel DNS, pixel and domain verification, form to ESP or CRM through a server route, credential handling, free-tier auto-pause, scope discipline. Every rule paid for by a real failure.
Kit
No separate kit. The playbook is self-contained.
You need
| Account | Why | Free or paid | Plan |
|---|---|---|---|
| Claude Code (Anthropic Claude Pro or Max) | The AI operator every system runs through. Skills, hooks, memory, MCP servers and the Brain plugin all load inside Claude Code. | Paid | Claude Pro (20 USD/mo) works for light use; Max (100 USD or 200 USD/mo) for daily multi-hour sessions. Anthropic terms require each user to hold their own subscription; never share a login. |
| Porkbun (domain registrar) | Owns the domain and points DNS at Vercel. Timo moved domains here from Wix. | Paid | About 10 USD to 15 USD per year per .com domain. No plan tiers. |
| Vercel | Hosts every site, funnel, dashboard and serverless API (subscribe, book, attribution, AC proxy). Runs the cron jobs declared in vercel.json. | Free tier available | Pro (20 USD/mo per seat). The Hobby plan forbids commercial use, so any client site or paid product must be on Pro. Hobby is fine for a personal portfolio. |
| Meta Business Suite (Pixel, Conversions API, Marketing API) | Facebook and Instagram ads. The funnel fires Pixel events, the attribution system sends server-side Conversions API events, the Meta Ads tab pulls ad-level insights, and social posting reaches your Pages through Zernio. | Free | Business account is free; you pay for ad spend only. Requires a verified business and a domain verification TXT record for the Pixel. |
| ActiveCampaign | Email list, broadcasts, automations and tags. The email engine drafts into a dashboard queue and sends through the AC API; funnels subscribe leads via the API; replies come back through an AC webhook. | Paid | Marketing Lite or Plus (from about 15 USD to 49 USD/mo at 1,000 contacts). API access is on every plan. Webhooks (for reply tracking) need automations, which Lite has. |
| Supabase | Postgres database, auth (dashboard logins), row level security, Realtime pulse, Edge Functions and pg_cron for every dashboard, the attribution tables, booking alerts and the Brain state. | Free tier available | Pro (25 USD/mo) for anything a client logs into. The free tier pauses a project after 7 days without traffic and caps an org at 2 active projects; a paused free project took three client dashboards offline at once (a project log). |
What you bring
- Your domain name
- Your email platform account, with lists, tags and a from address
- Your Meta Pixel id
The steps
- Domain and DNS
- Tracking pixel that provably fires
- Form to ESP through a server route
- Walk the chain when someone says "it didn't reach X"
- Credentials, accounts and keep-alive
Get the full playbook
Part of: Build your website