Run the content machine and small-budget ads ecosystem (scripts to recording to posting to cheap ads to conversations)
ComingThe priority-one loop: batch-write scripts, record value bombs, post daily, run five-dollar-a-day ads on the winners, implement the 62 to 67 day buying cycle; documented as a playbook deck and action plan.
Kit
No separate kit. The playbook is self-contained.
You need
| Account | Why | Free or paid | Plan |
|---|---|---|---|
| Meta Business Suite (Pixel, Conversions API, Marketing API) | Facebook and Instagram ads. The funnel fires Pixel events, the attribution system sends server-side Conversions API events, the Meta Ads tab pulls ad-level insights, and social posting reaches your Pages through Zernio. | Free | Business account is free; you pay for ad spend only. Requires a verified business and a domain verification TXT record for the Pixel. |
| Zernio (social posting API) | One API to post, schedule and draft on LinkedIn, Facebook Pages, Instagram, TikTok, X, YouTube and Reddit. The tim-* social agents, pb-social-post, pb-win-card and trombone-timo skills all publish through it. | Paid | Paid plan with API access (check current pricing at zernio.com). Substack is not supported; those posts are drafted to markdown and pasted by hand. |
| Substack | Long-form newsletter and Notes for the personal brand; drafts are produced by the tim-substack skill and pasted by hand because Zernio does not support Substack. The early funnel also subscribed leads to Substack server-side. | Free | Free; Substack takes 10% only if you turn on paid subscriptions. |
| Calendly | Booking page for discovery chats. The funnel embeds it, the booking-alert system polls it, the calls page reads upcoming events. | Free tier available | Free plan is enough for one event type and the API (Personal Access Tokens work on free). Standard (10 USD/mo) adds webhooks and reminders; the systems here poll instead, so free works. |
| Claude Code (Anthropic Claude Pro or Max) | The AI operator every system runs through. Skills, hooks, memory, MCP servers and the Brain plugin all load inside Claude Code. | Paid | Claude Pro (20 USD/mo) works for light use; Max (100 USD or 200 USD/mo) for daily multi-hour sessions. Anthropic terms require each user to hold their own subscription; never share a login. |
What you bring
- Your ad account and a small budget, when you get to the ads ecosystem
- Your past scripts and emails
The steps
- Install the Pixel and build the custom audiences
- Set up the nurture engine and the booking link
- Write and film the first five value bombs
- Post organically for five days, then put the budget behind the winners
- Run the conversation loop
- Weeks 3 to 6, record the VSL and add the offer ads
- Days 30 and 60, the ATM and the retargeting sequence