Playbooks / Run a competitor teardown

Run a competitor teardown

Run a competitor teardown

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A per-competitor folder from a template: evidence screenshots, transcript and slide index, testimonial audit, verification status that blocks anti-positioning copy until proven, and a flat composite the AI reads.

Kit

workspace-os

You need

AccountWhyFree or paidPlan
yt-dlpDownloads YouTube, TikTok and Instagram video, auto-captions and comments for vaults, B-roll, MIDI extraction and quote verification.FreeFree.
Perplexity API (via the llm CLI)Web research with citations (sonar-pro model). Every query goes through /research so the cache is checked first.PaidPay as you go API credits (a few dollars covers dozens of queries). Perplexity Pro subscribers get monthly API credit.
Claude Code (Anthropic Claude Pro or Max)The AI operator every system runs through. Skills, hooks, memory, MCP servers and the Brain plugin all load inside Claude Code.PaidClaude Pro (20 USD/mo) works for light use; Max (100 USD or 200 USD/mo) for daily multi-hour sessions. Anthropic terms require each user to hold their own subscription; never share a login.
Playwright + headless Chrome (and Safari for the final check)Renders pages to PNG for visual QA, drives the dashboard verification protocol, captures library stills, renders HTML titles and animations offline.FreeFree. Google Chrome installed for headless screenshots; Playwright installs its own Chromium and WebKit.

What you bring

  • Your competitor names and links
  • Your screenshots of the claims your competitors make

The steps

  1. Create the database and the template
  2. Add a competitor as unverified
  3. Collect the evidence
  4. Research through the cache
  5. Build the transcript and slide index
  6. Audit the clients they showcase
  7. Pass the verification gate
  8. Write how you win

Get the full playbook

Part of: Get your database sorted