Build client social repurposing (email to post, win cards, IG carousels, photo posts from a never-reused pool)
ComingTurn an approved email into a link-free Facebook or LinkedIn post with a never-reused photo and the CTA in the first comment; turn a client win screenshot into a branded 1080x1350 graphic; build 1080x1080 carousel slides from an ad's language; rotate photo posts from a folder.
Kit
No separate kit. The playbook is self-contained.
You need
| Account | Why | Free or paid | Plan |
|---|---|---|---|
| Zernio (social posting API) | One API to post, schedule and draft on LinkedIn, Facebook Pages, Instagram, TikTok, X, YouTube and Reddit. The tim-* social agents, pb-social-post, pb-win-card and trombone-timo skills all publish through it. | Paid | Paid plan with API access (check current pricing at zernio.com). Substack is not supported; those posts are drafted to markdown and pasted by hand. |
| Meta Business Suite (Pixel, Conversions API, Marketing API) | Facebook and Instagram ads. The funnel fires Pixel events, the attribution system sends server-side Conversions API events, the Meta Ads tab pulls ad-level insights, and social posting reaches your Pages through Zernio. | Free | Business account is free; you pay for ad spend only. Requires a verified business and a domain verification TXT record for the Pixel. |
| Playwright + headless Chrome (and Safari for the final check) | Renders pages to PNG for visual QA, drives the dashboard verification protocol, captures library stills, renders HTML titles and animations offline. | Free | Free. Google Chrome installed for headless screenshots; Playwright installs its own Chromium and WebKit. |
| Python 3.12 + uv | Runs every pipeline script (video gates, library export, research cache, Brain export, PDF generator, MIDI tools) inside per-project virtual environments. | Free | Free. |
| Claude Code (Anthropic Claude Pro or Max) | The AI operator every system runs through. Skills, hooks, memory, MCP servers and the Brain plugin all load inside Claude Code. | Paid | Claude Pro (20 USD/mo) works for light use; Max (100 USD or 200 USD/mo) for daily multi-hour sessions. Anthropic terms require each user to hold their own subscription; never share a login. |
What you bring
- Your brand colours and fonts
- A folder of your own photos
- Your chosen email to repurpose
- Your screenshots of client wins, when you post them
The steps
- Build the post script with the no-repeat ledger
- Adapt one approved email into a self-contained post
- Post as drafts, verify, report
- Turn a win screenshot into a branded card
- Build an Instagram carousel from an ad's language
- Daily photo posts from a pool (entertainment page pattern)