Build a client knowledge brain (a numbered second brain per client)
ComingA per-client folder brain (00-the-numbers, 01-your-audience, 02-your-voice, 03-what-worked, 04-your-teaching, 05-your-students, 06-full-scripts-and-transcripts, 07-email-writing-kit) plus the sales-call intelligence KB template (system prompt, archetypes, objections, quote bank).
Kit
content-tools
You need
| Account | Why | Free or paid | Plan |
|---|---|---|---|
| Claude Code (Anthropic Claude Pro or Max) | The AI operator every system runs through. Skills, hooks, memory, MCP servers and the Brain plugin all load inside Claude Code. | Paid | Claude Pro (20 USD/mo) works for light use; Max (100 USD or 200 USD/mo) for daily multi-hour sessions. Anthropic terms require each user to hold their own subscription; never share a login. |
| Fathom (call recorder) | Client-side call recorder used by clients for lessons and sales calls. The fathom-download skill pulls the MP4 and speaker transcript from a share link; the voc-ingest scripts pull whole libraries through the API. | Free tier available | Free for recording and sharing; the API and webhooks need Fathom Premium or Team. |
| Fireflies.ai | Records and transcribes Zoom and Google Meet calls; the GraphQL API pulls transcripts into the voice-of-customer database and the Brain lessons. | Free tier available | Free plan gives limited transcription credits; Pro (about 10 USD/mo) for unlimited transcripts and API access. API access needs a paid plan. |
| yt-dlp | Downloads YouTube, TikTok and Instagram video, auto-captions and comments for vaults, B-roll, MIDI extraction and quote verification. | Free | Free. |
What you bring
- Your call recordings or transcripts, exported
- Your testimonials, and written permission for each one
- Your past scripts and emails
- Your real numbers: revenue, views, list size
The steps
- Bring your materials
- Land every recording as an immutable raw file
- Extract quotes with the anti-hallucination gates
- Create the numbered brain folder
- Fill 00-the-numbers from real data only
- Fill 01-your-audience and 02-your-voice from the voice bank
- Fill 03 to 06 (what worked, teaching, students, full transcripts)
- Build 07-email-writing-kit and 08-quote-database
- Optional: the sales-call intelligence variant for a Claude Project
- Deliver and refresh
Goes further if you have already built Build a knowledge portfolio so your AI gives real feedback. You can build this without it.
Get the full playbook
Part of: Get your database sorted