Build a brand email voice system (voice spec, annotated references, strategy memo, anti-hallucination protocol)
ComingA per-brand email skill built on a voice-spec that is the law, annotated reference emails, a strategy memo with scored angles, and a mandatory anti-hallucination protocol (prospects are not students, drafts are not facts, verify names). Two instances exist: a coaching brand and an e-commerce brand.
Kit
email-engine, content-tools
You need
| Account | Why | Free or paid | Plan |
|---|---|---|---|
| Claude Code (Anthropic Claude Pro or Max) | The AI operator every system runs through. Skills, hooks, memory, MCP servers and the Brain plugin all load inside Claude Code. | Paid | Claude Pro (20 USD/mo) works for light use; Max (100 USD or 200 USD/mo) for daily multi-hour sessions. Anthropic terms require each user to hold their own subscription; never share a login. |
| ActiveCampaign | Email list, broadcasts, automations and tags. The email engine drafts into a dashboard queue and sends through the AC API; funnels subscribe leads via the API; replies come back through an AC webhook. | Paid | Marketing Lite or Plus (from about 15 USD to 49 USD/mo at 1,000 contacts). API access is on every plan. Webhooks (for reply tracking) need automations, which Lite has. |
What you bring
- Your 10 real emails and 10 real posts in your own voice
- Your offers, your prices and your one canonical CTA link
- Your credentials and proof you can substantiate
The steps
- Bring your materials
- Lay out the knowledge base and its index
- Write the voice spec from your own emails, as decision rules
- Annotate five reference emails
- Write the strategy memo, the angle scores and the ledger
- Write the anti-hallucination protocol into the skill
- Mine transcripts into a voice bank (only if you have transcripts)
- Generate one email and run the gate